World of Sweets & Barratt Unveil Exciting New Confectionery Innovation

World of Sweets and Barratt have once again joined forces to bring a delightful twist to the confectionery market. Building on the success of their previous collaborations, Barratt Ice Duos and Wham Flash & Dip Pop, the companies are thrilled to introduce their latest creations: Fruit Salad Rope & WHAM Rope.

This innovative addition to the Barratt range features soft candy ropes covered in mini bites, offering a unique texture and flavour experience. The new product line showcases two iconic flavours: WHAM, with its signature sour raspberry taste, and Fruit Salad, raspberry and pineapple.

Tapping into the growing “Newstalgia” trend, these candy ropes blend familiar flavours with a contemporary format, appealing to both longtime fans and new consumers. Both Ropes contain no artificial colours & flavours, and are under 100 calories, making them an irresistible option for customers who are trying to eat healthier, but still wanting a little treat.

Retailers will find the new Fruit Salad & WHAM Ropes easy to merchandise, thanks to their versatile branded display cases. The packaging is designed for maximum shelf impact and can be displayed either front- or side-facing, offering flexibility for various store layouts.

With Barratt’s strong track record of customer loyalty—boasting an impressive 28.9% repeat buyer rate*—this new product line is poised for success. It presents an excellent opportunity for retailers already selling Barratt products to expand their offerings, as well as for those looking to enhance their impulse confectionery selection.

The launch of Fruit Salad & WHAM Rope demonstrates World of Sweets and Barratt’s commitment to innovation in the confectionery industry, blending nostalgic flavours with a modern twist, to create exciting new snacking experiences.

Sources: *Kantar 52 weeks sales – 17th March 2024

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