14th August 2024
World of Sweets launch Sweet Vibes brand for teenagers and young adults
We are excited to announce the launch of our new brand aimed at a teenage audience.
A brand that packs big attitude, and even bigger flavours!
Tailored towards the teen consumer, Sweet Vibes is perfect for those looking for cool, grown-up sweets that are delicious and packed with flavour.
Breaking away from traditional confectionery, this brand offers something novel to young adult audiences who are after unique flavour mashups and quirky designs.
Available now online at Hancocks.co.uk and through our Field Sales reps are the Freakshake Cups in three flavours:
🍌Banana – foam bananas, strawberry and cream flavoured cones, and delicious strawberry and vanilla marshmallows
🍓Strawberry – giant strawberries, strawberry flavoured milk bottles, and delicious strawberry mallows
🍫Choc-a-Lot – candy-topped chocolate buttons, flaked chocolate bites, and delicious strawberry and vanilla marshmallows
The Freakshake lines will also be available in a bag format, which has a RRP of £1.25.
Available in the same flavours, these bags will definitely stand out on shelves with their fun and colourful design.
COMING SOON – Sweet Vibes Mallow Dunkz! A complete game-changer in the confectionery world, these soft marshmallows are dunked in tasty milk chocolate and covered in a crisp candy coating. Available in Strawberry and Vanilla, these are expected to be popular among the target audience, and resealable too so perfect for sharing.
Hannah Rodenby, Brand Manager at World of Sweets said: “We’re always looking for ways to support our customers and fill those gaps in the market. Teenagers and young people often feel like there’s nothing left for them in the confectionery market. Everything either feels too young or too old to them. Sweet Vibes captures this age demographic perfectly! It’s cool, fun, bright, bold and tastes delicious! The Freakshake cups and bags and the Mallow Dunkz taste great and their design and packaging is just what youngsters are after. We’re really excited about this brand and we know it’s going to give retailers the opportunity to add some variety into their store.”
Back to news